Brand Ambassador Announcement: Jim Kayes

11:35:00, Mon 11 Sep 2017 Jim Kayes Full Size Render (1)

Accredited Journalist to become brand ambassador for the official All Blacks supporters travel company

Auckland. Locally renowned sports journalist Jim Kayes has taken on a new role: effective immediately, the experienced reporter will be representing NZ Rugby's official supporters travel agency, All Blacks Tours, as a brand ambassador. The cooperation is initially signed for the remainder of the 2017 regular season through until the Japan 2019 Rugby World Cup. Jim is very familiar with All Blacks Tours, having recently been involved in various events during the Lions series as well as Bledisloe Cup fixtures.

Born and raised in New Zealand, Kayes has spent most of his working life following the All Blacks around the world having covered nearly 200 tests since 1999 including five World Cups. A former Sports Editor at the Dominion Post in Wellington, he spent six years as the lead rugby reporter at TV3 then two years as the sports presenter on the Paul Henry show.
He's now a regular on Sky Sport's The Breakdown alongside Sir John Kirwan and Jeff Wilson, co-hosts Sunday Sport on Radio Live and writes for

"We're excited to have Jim join the team, he is a well-respected journo in the NZ media landscape. His knowledge and credibility within the industry has seen him report on All Blacks for more than a decade resulting in the development of key relationships with players and management. This exclusive access has provided Jim with unique insights and stories that will elevate our fan experience on tour" says David Caldwell, General Manager of All Blacks Tours.

"Having travelled the world covering the All Blacks it's great to be able to combine that experience with my thoughts and knowledge of the team in an All Blacks Tours environment. I'm looking forward to the build up to the World Cup in Japan and the ABs bring the Cup home again" says Kayes.

All Blacks Tours is a dedicated travel company exclusively appointed by the New Zealand Rugby Union to manage official All Blacks supporters travel. We offer fans a great range of supporter and corporate tour options, with packages available for all of the All Blacks annual events and international fixtures including the Steinlager Series, the Investec Rugby Championship, the Bledisloe Cup, and the End of Year Tour. Supporters can book travel packages online at, as well as accommodation, travel and official match tickets. Fans can also benefit from access to unique tour events and merchandise. The combination of All Blacks Tours, Air New Zealand and the New Zealand Rugby Union will provide a seamless travel experience to All Blacks fans by combining the strengths of each partner.

Check out Jim's first story here